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Brand Identity

PHEXER is an AI-based application to support the physiotherapy and rehabilitation of people with various health conditions. PHEXER can be used by individuals who are looking for advice regarding their medical problem or by healthcare professionals to prescribe appropriate rehabilitation. PHEXER will provide healthcare professionals with comprehensive information about their patients which  will help them to prescribe according to the latest, evidence-based recommendations. For individuals who completed triage and need advice and exercise prescriptions only, the platform will collect data and, with well-built AI functionality, dynamically react to a change in their  current circumstances.


To effectively address the needs of a customer project, including branding design, logo, app, website, and full marketing support for PHEXER, an AI-based physiotherapy and rehabilitation application, he required the following:


Branding Design:

Brand Strategy: Develop a comprehensive brand strategy that aligns with your target audience and objectives.

Brand Identity: Create a unique and memorable visual identity for PHEXER, including logo design, color palette, typography, and brand guidelines.

Brand Collateral: Design various branding materials such as business cards, letterheads, and presentation templates.

Logo Design:

Create a professional and visually appealing logo that represents the essence of PHEXER and its purpose.

Ensure the logo is versatile, scalable, and suitable for both digital and print applications.

App Development:

User Experience (UX) Design: Conduct user research and create intuitive wireframes and interactive prototypes to ensure a seamless user experience.

User Interface (UI) Design: Design the app interface with an emphasis on usability, accessibility, and visual appeal.

Mobile App Development: Implement the app using suitable technologies and frameworks for iOS and Android platforms, ensuring cross-platform compatibility and performance optimization.

AI Integration: Develop the AI functionality within the app, enabling it to provide personalized recommendations and exercise prescriptions based on user data.

Website Development:

Responsive Web Design: Create a modern, responsive website that adapts seamlessly to different screen sizes and devices.

Content Management System (CMS): Implement a CMS to allow easy content updates and management.

Integration: Integrate the website with the app to ensure a consistent user experience and seamless data synchronization.

Full Marketing Support:

Marketing Strategy: Develop a comprehensive marketing strategy to reach your target audience, including identifying key channels and tactics.

Content Creation: Generate engaging and informative content, such as blog posts, articles, videos, and infographics, to educate and attract users.

Search Engine Optimization (SEO): Optimize your app and website to improve visibility and rankings in search engine results.

Social Media Marketing: Create and manage social media accounts to build a community, share updates, and engage with users.

Project name:

Phexer App 

March 2023





Full Logo Phexer


App design for Phexer


Colours selected for Brand Phexer


Website Design for Phexer


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