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Brand Identity
#Brief

My business partner and I recently acquired a Bakery franchise, and fortunately, we have the freedom to establish our own branding.

 

The Artisan Bakery specializes in crafting bread and cakes with a rich tradition, so it's essential for us to maintain a traditional aesthetic. However, we also want to infuse a modern twist into our branding to reflect the quality and innovation of our products.

Additionally, we've combined the bakery with a cafe to offer our customers a full experience.

The Bakery/Cafe needed a complete makeover. I designed a new shop banner and revamped the interior. Because assistance was required, and with my Interior Design Diploma, I was able to create a comprehensive plan and finalize the shop layout. In my design, I aimed to incorporate plenty of wood to impart a cosy and inviting atmosphere for our clients.

A logo and consistent color palette were essential. These elements were to be utilized across various platforms, including the company website, which I designed, as well as in all other promotional materials such as leaflets, business cards, coffee loyalty cards, apron designs featuring the logo, name tags, rubber stamps, cups, bags, and stickers.

 

Additionally, I manipulated product photographs used in advertisements and on the website to ensure a uniform and appealing appearance for our products.

Project name:

Olawa Bakery Chester

March, 2021

Date:

Category:

Branding

Logo for Olawa Bakery

Logo
Design

Bread display

Display
Design

Color
Palette

Colours
Website design

Website
Design

Gift Voucher design

Vouchers
Design

Apron

Apron
Design

Packaging

Coffee and
takeaway
Design

Leaflets

Leaflet
Design

Loyality
cards
Design

Coffee Loyalty cards
Stamp design from Logo

Stamp
Design

Mobile app design

App
Design

Advertising Design

Ice cream

Shop Design 

Olawa Bakery shop floor
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